The development of a strategic omnichannel strategy for fashion retail brands: the case of Tommy Hilfiger
Tommy Hilfiger Quote: “I looked at my competitors and I thought that, If they could do it, I could do it. And if, they are popular and doing we...”
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Tommy Hilfiger : Fashion Branding Strategies in USA and China
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Tommy Hilfiger : Fashion Branding Strategies in USA and China
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