Adidas: Die Erben des Sportschuh-Pioniers haben große Pläne | STERN.de
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Horst Dassler (right), Adidas, receives the golden medal for services in advertising from the President of the Bayerischer Werbefachverband (BWF) Peter Roth Stock Photo - Alamy
Horst Dassler Is Dead at 51; Led Adidas Sporting Goods - The New York Times
Adi Dasslers Enkel: Zurück im Spiel - Capital.de
Horst Dassler, Adidas, and the Commercialization of Sport